The Wrestling Observer Newsletter notes that the stock of Alberto Del Rio as the top heel on the RAW brand has been falling as of late. This is part of the reason why he won and lost the WWE Championship quickly. The feeling backstage is that the brand is lacking a top, credible heel.
It should be noted that the company doesn’t feel that The Miz is on that level either. While many backstage are a big fan of his character, they don’t believe that he could be presented in a realistic way as the top heel of the brand in such a way where Cena is a known commodity as the top babyface.