The new sponsorship deal that TNA Wrestling has with Direct Auto Insurance was described to PWInsider.com as being worth “multi-million dollars” and really helped the company after the financial slump they were in. They are reportedly now “in the black” — which means that they are bringing in money.
Interestingly, there were quite a few office cuts this past week in Nashville, and one person that was fired helped orchestrate the whole million dollar deal with the insurance company.
The logo of Direct Auto Insurance has been prominently displayed all over the place, including heavily this past Sunday at the Hardcore Justice pay-per-view, where the ring ropes were changed red to correspond with the red-theme of the logo. The logo was also displayed on four turnbuckles, titantrons, and ring aprons.