The Reason Why WWE Opened RAW With Match Instead Of Promo Segment

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Instead of opening with the long interview segment that would set up the main angle for the rest of the show Monday night on RAW, WWE opened with Randy Orton vs. Drew McIntyre – and held off on the long interview until the end of the second quarter hour, according to the Wrestling Observer Newsletter.

The reasoning behind this change is that WWE is looking compete with their stiff competition from NFL’s Monday Night Football and the MLB baseball playoffs. WWE tried to keep viewers tuned in longer at the start of the show because they were coming off Hell in a Cell the night before and they knew fans would be tuning in for the first big in-ring segment. By putting the first storyline segment in the second quarter hour, their hope was that viewers would stay tuned in through the Orton-McIntyre match and beyond.

3 Responses to “The Reason Why WWE Opened RAW With Match Instead Of Promo Segment”

  1. Hanumansboi says:

    It’s a move they should stick with!

  2. Guest says:

    I disagree, I like it much better when they open with a story segment, so that like the article says the direction of the episode is established.

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