Last night’s TNA Impact Wrestling broadcast on Spike TV (10/20/11) drew 2.02 million viewers following Sunday’s Bound for Glory pay-per-view with a 0.8 rating amongst adults 18-49. In total viewers, that was a significant increase of 29% in total viewers compared to last week (1.44 million viewers last week) and an increase of 37.5% in adults 18-49 (up from the 0.5 rating last week).
TNA Wrestling President Dixie Carter is noting on Twitter and Facebook that this is the highest viewed episode of Impact ever. While that is true for its regular timeslot of Thursdays, the highest non-regularly-scheduled episode still remains the Monday, January 4, 2010 live special when Impact went head-to-head with RAW for the first time, featuring the debut of Hulk Hogan. That particular episode drew 2.2 million viewers.
Last year’s post-Bound for Glory Impact broadcast drew 1.90 million viewers. The other high in total viewers this year was the February 3 episode, which drew 1.95 million viewers, so last night’s episode is the highest rated episode of the year and the most-viewed since the aforementioned 1/4/10 broadcast.
As evidenced by Dixie Carter mentioning the rating on Twitter, this is a big deal to the company. Even more impressive is that they were able to generate a large audience against game two of the World Series on FOX, which drew an average 14.28 million viewers throughout its three-hour telecast, with major viewership increases in its last two hours when it went head-to-head with Impact.
The key now for the company, of course, is to see if the viewership can be sustained in the weeks to come. TNA has drawn big ratings pops in the past but on every occasion, the rating has dipped back in its typical 1.4-1.6 million range in the weeks that followed.