Earlier this week, we reported that Paul Heyman is working hands-on with UFC heavyweight fighter Shane Carwin to work on his microphone skills and become more effective at hyping his upcoming fights. Specifically, Heyman is helping UFC produce the UFC 131 Countdown Show that will air on Spike in the weeks leading up to the June 11th pay-per-view. Carwin will fighting in the main event of UFC 131 against Junior Dos Santos, filling in for Brock Lesnar, who had to pull out of the fight last week due to another bout with the intestinal disease diverticulitis.
Shane Carwin has posted a blog on Shane-Carwin.com discussing his experience working with Heyman .. Here’s part of what Carwin wrote: “Paul arrived the night before [shooting] and we grabbed dinner and he went over his plans and ideas. He said he was given about 12 questions that he was just going to toss out. He wanted to capture me and my thoughts on the fight. The type of questions that he tossed out were ones like “how did you feel when you got the call.
“The day of the shoot it was pretty much business as usual. I would say the key difference of what Paul brought to the table vs the previous producers is that he understands the entertainment value and ask questions that illicit good responses. I have been called “boring” in the past but the reality is when you are interviewed by people that do not fully understand the sport or how to extract the right information to sell the event. I do not lead interviews so if the media is not sure of how to extract the right information I can come off ‘boring’. That would be the Heyman difference. Paul was able to let me be me, left the stupid questions out and we got into some good stuff. I think this is going to make for a great Countdown Show.”