It’s said that Vince McMahon has developed a love-hate relationship with the WWE Divas. The mentality is that both RAW and SmackDown have to have one segment with the Divas. Vince is convinced that Divas segment is needed because it draws in a certain demographic, according to the Wrestling Observer Newsletter.
When the Divas segments and matches are actually going on, it’s said that Vince feels they are a waste of time. This is part of the reason he has Michael Cole act the way he does when the Divas are out.