The June 6, 2011 issue of TIME features an article on the late Randy Savage written by WWE chief Vince McMahon. A preview of the article was released: “It’s important in sports and it’s important in entertainment to stand out. Randy knew that. Right away, he wanted to leave his mark, and to do that he was aware he had to make himself different from everyone else.
“One way he did this was concentrating on his outfits, those brightly colored costumes with foot-long fringe that became his trademark. He brought to wrestling a unique look and style. Randy, who died in a car crash May 20 at age 58, was one of the building blocks of what is now WWE (previously known as the World Wrestling Federation). He had…” To read the article in its entirety, pick up a copy of TIME at your local newsstand or download the TIME iPad app.