The following are WWE business notes for the month of October 2011, courtesy of the Wrestling Observer Newsletter:
As noted previously, 265,000 DVD units were shipped during the month, including WrestleMania 27 (232,000 units), Best of WCW Monday Night Nitro (138,000 units), History of WrestleMania (120,000 units), DX One Last Stand (109,000 units), and Randy Orton: Evolution of a Predator (102,000).
The WWE.com website averaged 12.8 million visitors throughout the month, which was down 10.5% from the same time last year.
The WWE Shop website averaged 710 orders per day, which was down 8% from last year’s 774 average and down 18.5% from 871 in 2009.
The average attendance for a house show domestically was 4,607 paid.