WWE DVD Sales, WWE.com Views & WWEShop Purchases For August 2011

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The Wrestling Observer Newsletter notes that WWE shipped out 279,000 DVDs in August of 2011, up from 257,000 DVDs last year. The top DVDs shipped were WrestleMania 27 at 227,000 purchases (down 13% from last years DVD sales), Best of Nitro (131,000), History of WrestleMania (118,000), DX: The Last Stand (109,000), and The Best of RAW 2010 (96,000).

On the downside, WWE.com averaged 11.6 million unique visitors worldwide, down about 15% from the 13.7 million in 2010. WWEShop.com, however, averaged 1,097 orders/day, up 57% from last year.

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