WWE RAW Ratings Breakdown (3/23/11): Who Drew & Who Didn’t?

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As noted before, the March 21st episode of WWE RAW scored a 3.35 cable rating with 5.13 million viewers. This week’s show was 68% male viewership but saw a drop in the Males 18-49 demographic from a 3.5 rating last week to a 2.9 this week.

In the segment by segment breakdown, Sheamus vs. Evan Bourne lost 479,000 viewers from the opener. Maryse vs. Eve Torres and the match with Heath Slater & Justin Gabriel vs. Santino Marella & Vladimir Kozlov gained 374,000 viewers. The interview with John Cena lost 137,000 viewers but the segment with Michael Cole, Jack Swagger and Jerry Lawler gained 467,000 back.

John Morrison and Trish Stratus vs. Dolph Ziggler, Layla, Michelle McCool and Vickie Guerrero lost 156,000 viewers and the video package with various WWE personalities talking about Triple H and The Undertaker lost 467,000 more viewers. Rey Mysterio vs. Randy Orton and the angle with CM Punk gained 3,000 viewers.

The closing segment with The Miz and John Cena coming out gained 966,000 viewers to bring the show to a 3.84 rating. For the first time in weeks, The Miz as WWE Champion gained viewers in a segment.

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