Variety reports that WWE has signed Kmart as their exclusive presenting sponsor for all live events, pay-per-views and TV shows for the rest of 2011. Kmart is paying several million dollars to sponsor over 250 WWE events, said to be less than $10 million. The deal runs March 1st through December 31st.
Kmart will run 30-second ads during WWE programming and have their logo featured on WWE graphics and signage at the arenas where events are being held. WWE has created a new “live tour” logo that features Kmart’s logo embedded into the design.
As part of the deal, Kmart will be promoting WWE through sweepstakes and lucrative shelf space in-stores. Kmart is also hosting 12 new in-store appearances by WWE Superstars that will be announced soon.